Organic vs Paid traffic

There are many different things to consider in digital marketing.  A well put together digital marketing strategy is like a well-oiled system that generates revenue for a business. And the fuel for this system is traffic with the two types of traffic being organic (free) or paid.
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Of course people use the internet for content. This content can be information (education, news, updates etc.) or entertainment (music, movies etc.). If there is no content on the internet, then there is no web traffic generated in the first place. But a carefully crafted digital marketing campaign, that’s well-researched and nicely-designed, may not bring in all the leads. Why? Not because of content issues but because of a traffic problem.

Understanding your website’s traffic is an important step for the best results.  When updating content, you must remember who the audience will be and which offers will entice them. Often, websites see traffic from both paid and organic search.  With both of these sources playing a major role in overall website traffic, we must fully grasp each one.

Organic search results are what marketers strive to increase. These are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, listing high in the organic results is what SEO (Search Engine Optimization) is all about.

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Paid results are pretty much advertisements — the Web site owners have paid to have their Web pages display for certain keywords, so their Web page shows up when someone runs a search query containing those keywords. Paid traffic strategies include native advertising, pay-per-click (PPC) campaigns, retargeting ads, social media sites or email list sharing.

Social media and paid ads tend to be traffic generators, but they are not long-term customer creators. The issue with paying for referral, whether it’s through Google, Facebook, or any other website is that the traffic only lasts as long as you are paying. Pull your money, and your traffic stops. When you’re paying for your traffic, it is like renting. You get immediate results, but there is no long-term connection from most of the visitors you get this way. So I feel, paid ads are offering the user a reason to come visit, but not necessarily a reason to come back.

In the short term however PPC for example offers a quick fix to get your brand appearing right at the top of the search results straightaway. When done right, PPC increases your conversions with minimum spend, and can have a huge impact on the quality of your traffic, and how much business your website generates.

With Organic traffic the users mind set is different. They are looking for you, or at least what you sell/offer. When they find you, if you provided an excellent experience, they often come back. If you are an unknown brand, repetitive appearances across results can start to increase brand recognition and brand loyalty. A Webpage may be found consistently, and once found; costumers are more likely to stay. Organic users are your best long-term customers, and they are more likely to return. However it takes time building organic results and creating quality content.

In the long-run, SEO provides a great return, as maintaining a first-page ranking can help to generate clicks and brand awareness.

                               SEO (Organic) + PPC (Paid)
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Diversification is key in my opinion, with SEO and PPC; you can build an instant presence at the top of the search results, while you build your organic listings in the background. Also you can use SEO in your PPC campaigns. Overall, if you are serious about generating extra business online, investing in both SEO and PPC helps to reach your short term and long term business goals.

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WEARABLE TECHNOLOGY FOR DIGITAL MARKETING

Shifts in marketing settings are nothing new. Internet marketing, when it was first introduced, brought about hgguge changes in the way brands interact and engage with their
customers. It forced marketers to redefine their communication strategies. Mobiles and tablets did it again with the growth in traffic to websites coming from these devices. Now that wearable technology is well and truly on the cards, these devices are all set to change the current marketing atmosphere once again. And given the fact that today’s consumers are extremely tech savvy, I feel the effect of wearable’s on digital marketing will have even larger implications on the digital marketing landscape.

But, what does this outbreak of new smaller technology mean for online companies? Will it affect web traffic, engagement or click-through rates? And how can anyone make the most of this boom in technology? It may not seem that people will purchase a product on their wearables, but there is a lot more to this technology. It can play a big role in the overall customer journey, so it would be wise to consider the market and having a wearable strategy could make a big difference.

Wearable devices can help marketers to collect large amount of data and analytics which is extremely valuable for their marketing efforts. For example, marketers can use an Apple Watch or other Smartwatch to collect data about its user including his/her real-time location and activities to deliver more personalized messages like more specific regional search results and emails.bnhnjkl

Marketers can then utilize these smart devices to collect information related to the wearers’ preferences and buying habits to make even more customized marketing messages. Based on this data and statistics, brands can create apps, shopping carts and scannable QR codes to improve their digital marketing presence.

Wearable devices also have a huge impact on online advertising. Ads on these smart devices are likely to be more geo-specific and targeted, thanks to the availability of so much new data. With wearable devices it is now possible for a brand to send a discount coupon or a special offer code as a customer walks past their store, which is unbelievable to think about and means marketers can actually monetize wearable devices.

Hyper-Targeted Adverts

In digital marketing the secret is to deliver the right message at the right time and right place. With wearables you could receive a push notification about a special discount on a new protein product that the supermarket you are walking by has in stock.
And you are receiving this ad because of a fitness app installed in your smartwatch. This means it was an integrated exposure. The ad has targeted the right person, at the right time at right place.

All these indicate that we are quickly heading to the time when wearable devices can actually measure people’s exposure to mass media and share meaningful data with marketers. In turn, it will provide content which is not only highly relevant but also highly targeted and personalized, making the experience fluid.

What this means

For digital marketers, it is essential to stay up to date with wearable technologies as they are indeed the future of digital marketing. Although it is impossible to predict the exact impact of these wearable devices, you cannot deny the fact that businesses and consumers are fast adopting these technologies. And we will see some permanent changes especially in areas like online advertising, app development and social media in the coming months.

So brands should adapt to this digital marketing technology and reform their digital marketing strategies accordingly. If not it will only make it unlikely for them to survive in this highly changing technological tornado.wewe